Palo started life as an entry by frog into NYC's conceptual "Redesign the Payphone" competition, as "Beacon". I worked on a team of designers, strategists, and technologists over a hectic few weeks to reimagine what to do with the 10,000+ payphone locations in NYC.
What we came up with combined hyperlocal contextual advertising with wayfinding, handsfree navigation, and siri-like voice controls.
After winning "Best Visual Design" the project relaunched with the goal of creating something real. The design was adjusted for real world concerns and relaunched with newly founded LQD Wifi. LQD Wifi was recently purchased by Verizon Wireless, and Palo's are starting to appear in the wild.
Over the course of the project I worked on ideation, strategy, mechanical layout design, industrial design, rendering (though I didn't make this one), vendor communication, and prototype fabrication.