GO DO
JP Morgan Chase came to frog looking for a new design language for their suite of credit cards. Together we explored material, process, and visuals to arrive at a final DLS that has rolled out to their Sapphire Preferred and Slate Edge cards.
Designs were taken through production, incorporating numerous requirements for printing from various plastic and metal card suppliers, card issuers, and internal brand guidelines. Multiple rounds of prototypes and production samples were created to fine tune colors and reflections.
An approach we developed during this program was to animate our early concepts in order to show reflections and materiality properly. It can be difficult, on a 2D image/render of a credit card, to determine what is a ‘reflection’ or ‘metallic sheen’ and what is a printed graphical element. Our animations helped to avoid this and smooth along communication during the development process before we got to the printing stage.
In addition to viewing animations to envision the physical card - designs were routinely shown in marketing-flat, digital wallet, and smart-watch formats to judge the expansibility of the graphics in various sizes and viewing methods.
Due to the nature of this industry, much of the work is confidential.
skills: Creative Direction, Visual Design, Print Design, Mechanical Engineering, Rendering, Animation
years: 2019-2021